The Adhocracy Reader, page detail. Photo by Ethel Baraona Pohl
During the summer of 2012 I was lucky enough to be involved in the preparation of Adhocracy, an exhibition curated by Joseph Grima with Elian Stefa, Ethel Baraona Pohl and Pelin Tan for the 1st Istanbul Design Biennial. My collaboration with the team materialized in the exhibition catalog, which I co-edited with Avinash Rajagopal and Tamar Shafrir. The Adhocracy Reader was designed by Folder (Marco Ferrari and Elisa Pasqual), and in its 400 pages we tried to push the concept of a standard catalog and create a reader, evoking a standard college reader â€” a compilation of pre-published material. A series of introductory essays frame the exhibition’s premises and the catalog’s intentions, followed by a carefully curated selection of material on the projects on display in the exhibition, alongside a series of pre-existing essays. The whole catalog can be consulted on Issuu, and a Flickr photoset by Ethel Baraona Pohl can be seen here.
The entrance of Fernando BrÃzio: Inhabited Designs, at EXD’11/LISBOA. Photo: LuÃs Rocha.
I recently contributed to the companion brochure of EXD’11/LISBOA’s retrospective exhibition of the work of the contemporary Portuguese industrial designer Fernando BrÃzio. Titled Legerdemain, my essay sought to understand BrÃzio’s posture and design production, placing him in context among other international designers of his generation. I originally wrote in Portuguese, and the text was translated to English by the lovely Rute Paredes. Thanks to Frederico Duarte for valuable insight!
Fernando BrÃzio belongs to that generation of Portuguese product designers who, upon finishing college in the mid 90s, found themselves in a difficult and paradoxically privileged position. This is a generation of pioneers. Pioneers because, for the first time, they are free from the outdated moulds of the profession, which until then had been mostly limited to consultancy work for the industry and market. And pioneers because when, in 1996, BrÃzio finished his course in the Faculty of Fine Arts of Universidade de Lisboa, Portugal was a country coming to terms with the reality of its first decade after joining the EU. The influx of European investment was taking a long time to bear fruit, industry and competitiveness were weakened by the open markets policy and design was still unable to find its place in industry. As such, the most recent generation of designers would have to carve out a place for themselves.
Fernando BrÃzio would therefore become a designer the way you were a designer in the 90s: by being an author.
Continue reading Legerdemain