The entrance of Fernando Brízio: Inhabited Designs, at EXD’11/LISBOA. Photo: Luís Rocha.
I recently contributed to the companion brochure of EXD’11/LISBOA’s retrospective exhibition of the work of the contemporary Portuguese industrial designer Fernando Brízio. Titled Legerdemain, my essay sought to understand Brízio’s posture and design production, placing him in context among other international designers of his generation. I originally wrote in Portuguese, and the text was translated to English by the lovely Rute Paredes. Thanks to Frederico Duarte for valuable insight!
Fernando Brízio belongs to that generation of Portuguese product designers who, upon finishing college in the mid 90s, found themselves in a difficult and paradoxically privileged position. This is a generation of pioneers. Pioneers because, for the first time, they are free from the outdated moulds of the profession, which until then had been mostly limited to consultancy work for the industry and market. And pioneers because when, in 1996, Brízio finished his course in the Faculty of Fine Arts of Universidade de Lisboa, Portugal was a country coming to terms with the reality of its first decade after joining the EU. The influx of European investment was taking a long time to bear fruit, industry and competitiveness were weakened by the open markets policy and design was still unable to find its place in industry. As such, the most recent generation of designers would have to carve out a place for themselves.
Fernando Brízio would therefore become a designer the way you were a designer in the 90s: by being an author.