Today SVA’s MFA Design Criticism launches “At Water’s Edge,” the first in the D-Crit Chapbook series. This first volume was edited by Akiko Busch, Saundra Marcel and me, and features 10 essays from the D-Crit graduating class of 2011. You can buy the book on or read a review by Alexandra Lange on Design Observer. I am very excited about this project! To celebrate, I share below my contribution to the chapbook—”Beyond.”

On the first day of class in September 2003, Antonio Queirós sat down in front of thirty students at the University of Porto, Portugal, and asked: “What are the words that define each of you?” He proceeded to enumerate this first exercise. Write a list of fifty words that you believe define you. Then reduce it down to three. And then to the one word. You have a week.

Hardly a graphic design exercise, I remember thinking, leaning against a window and trying to evaluate this redheaded forty-something teacher. But then I started my list.

The word I chose was beyond. It sounds pretentious when I say it now, but when I first presented it to class I had the brilliant idea of saying it in Spanish—mas allá. Much better than the Portuguese version of the word, I thought. More accurate, I believed. It reminded me of a folk tale I had heard in my teenage years, in which a firstborn son digs in vain through the hills of the Iberian Peninsula, searching for his dead father’s buried treasure chest. He keeps encountering paper scrolls, every one of them bearing the same message—mas allá, go beyond.
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